K+CO

 
 

OBJECTIVE

Interns were having a hard time finding community and social interaction during their temporary relocation. With roommates and shared housing, it was hard to find places to come together.

SOLUTION

A collaborative social kitchen — the website allows members to engage with the community, and participate in planning and cooking meals.

 

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Methodology II Class, 2016

DAAP, University of Cincinnati

 
 
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BRAND IDENTITY

Like the community, K+CO can take on a number of definitions.  

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The brand identity for K+CO is fresh and sophisticated. The acronym can stand for Kitchen and Company, Knowledge and Collaboration, Kale and Colanders, or anything the community reflects at the time.



 
 
 

PHOTOGRAPHY

Photos showcase a food-focused community.

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We photographed our classmates to develop a clean, casual, and fun visual style. To match this aesthetic, we sources food photography from French Cuisse. 

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PROCESS

And the survey says… 

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We used a combination of multiple choice and open-ended questions to survey college students who had interned in different cities to gauge their behaviors and emotions during the temporary living situations.

 
 
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SOLUTION

Make Food + Make Friends 

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Based on our surveys and interviews we constructed a concept for a collaborative cooking experience. One of our audience’s biggest concern with temporary living situations was making new friends.

We used personas to define our users and establish their wants and needs.

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ITERATION & TESTING

Paper prototyping to select an approach 

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We developed two concepts: one was more guided and took the user step by step through the process, the other presented all the tasks at once, allowing the user to pick the order.

Through paper prototyping to collect feedback we found the guided approach resonated best with users.

 
 
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